Discover on-site SEO

Stand out from the competition? Did you know that Google is the most used search engine on the web? SEO is the only way to hope to appear in the first results of Google when a user types in a keyword.

All Internet users use search engines to find information on the Internet. Every day, billions of files are uploaded or modified by website managers. Search engines are online services like Google, Yahoo, Bing, etc. They sort all the information and make it available to Internet users according to the ‘keywords’ (queries made in their search bar) that they enter. In this course, we’re going to give you the basics of SEO.

This SEO technique enables the manipulation of search engines. Thus, it is more and more reprimanded by moderators (people in charge of monitoring this kind of practice) who do not hesitate to downgrade a website or even ban it from search results. Websites that use this type of process to improve their ranking must therefore be careful, as checks are becoming more and more frequent.

So, we will help you practise on-site SEO which consists of optimizing the elements of a website so that your website has the best ranking and more relevant traffic from search engines. There are also common practices on pages to improve the SEO of your website on Google. The architecture of the website is important in SEO since it is the skeleton of the website. It must be designed to make it easier for Internet users to navigate and help them find the information that they are looking for. A good website architecture is also one that makes it easy to access web pages which are important for your business. Several criteria must be met to achieve this. Discover in this course the specificities of these SEO criteria and all the advantages of good SEO.